Strawberry Day & ISFC 2027

Start the new year with OneThird in 's-Hertogenbosch. We are joining Strawberry Day on 6 January and the International Soft Fruit Conference (ISFC) on 7 January 2027. At our table, we will show live demos of non-destructive quality control for strawberries and blueberries: objective Brix, visual inspection, and shelf life prediction. All without the messy cutting of a single berry. Want to be sure you can speak with us? Book a meeting with the team ahead of the event!

Better cultivation decisions start with better harvest data

This year's ISFC programme focuses on high-tech innovation, healthy crops, and improved cultivation. Each of those topics comes down to the same question: did the change actually make the fruit better? A new variety, a different substrate, an adjusted lighting or feeding strategy, they all show their real effect in the fruit you harvest.

Yet that effect is often judged on a handful of berries. Sugar is not evenly spread within a strawberry. Plus, squeezing a few berries for a refractometer reading tells you about those berries, not about the whole batch. Our NIR-powered scanner assesses Brix through the whole berry in about a second. Meaning more berries can be tested and the berry stays sellable. That makes it practical to check far more fruit per batch, per row or per trial, and to compare results objectively across weeks, varieties and growing systems.

Growing blueberries as well? The same scanner assesses Brix and firmness for blueberries.  Ask us about it at our table.

For the external quality of the fruit we offer visual inspection counts every berry, determines individual size and size categories, and flags any visual defects automatically. With strawberries it picks up defects such as dry and wet spots in each punnet. With blueberries, we detect bloom condition, mold risk, bleeding, and collapse. Combining Brix and visual inspection means internal and external quality come together in one report, so every batch gets assessed the same way, whoever runs the test. 

From quality today to shelf life tomorrow
Knowing how sweet a batch is today is valuable. Knowing how long it will stay fresh is even more so. For strawberries, OneThird offers shelf life prediction: a forecast per batch, made at the moment of scanning. Because shelf life depends on your own growing and handling conditions, the model is built on your data and gets sharper over the season. That way, you can decide which batches go to distant markets and which to sell first, before quality drops instead of after.

Strawberry Day & ISFC 2027

Strawberry Day (Aardbeiendag) on Wednesday 6 January is for everyone involved in strawberry cultivation. The next day, Thursday 7 January, the 15th edition of the International Soft Fruit Conference brings together more than 750 visitors from over 40 nationalities and around 100 exhibitors. The programme features international keynote speakers and focuses on high-tech and soft fruit innovation, healthy crops, improving cultivation and new soft fruit research. Both events take place at the 1931 Congress Centre Brabanthallen in 's-Hertogenbosch, the Netherlands. Come find us and book a meeting in advance via the form below.

Book a meeting in advance!