Join us at Fruit Attraction from 3 to 5 October 2026; we will be in Madrid, Spain, for this event. Find us at stand 5E17 and see for yourself how our scanners assess the important quality parameters fresh produce. Providing instantly actionable data. Book a meeting with the team in advance and get a free ticket!
Quality control for soft fruits, without cutting a single piece
Our scanners use near-infrared (NIR) spectroscopy to measure the internal quality of fruit in seconds, without slicing, squeezing, or otherwise destroying it. Because every scanned piece stays saleable, you can check far more of a batch than traditional methods allow, and get the result back before the truck leaves. As a plus, it cuts labor time tenfold.
Avocado
With avocados, we can assess the dry matter and stem-end rot. Both parameters drive ripeness and eating quality decisions. With our technology, we can test the dry matter of an avocado in under a second. Come by the stand for a live avocado demo.
Strawberry
For strawberries we asssess Brix and run visual inspection to detect dry and wet spots before they become a problem further down the chain. We also predict shelf life, so you know how long a batch will hold up before it ships. Come by the stand for a live demo on Brix and visual inspection.
Blueberry
Our technology for blueberries tests Brix, firmness, and visual inspection. With the fast and instant data, growers, distributors, and retailers can route the right batch to the right destination at the right time. Come by the stand to see our blueberry testing in action.
The Avocado Scanner made for retailers
Alongside our quality control scanners, we build a scanner made specifically for retailers. It tells consumers exactly how ripe an avocado is, right at the shelf, without a single bruise. Retailers already use it across Europe to improve their customer experiences. If this is a challenge in your stores, come find us at the stand and try out the Avocado Scanner for yourself.
Fruit Attraction 2026
Fruit Attraction takes place at IFEMA in Madrid and brings together thousands of industry professionals from across the fresh produce sector. Growers, distributors, retailers, and technology providers come together to explore new solutions, build partnerships, and grow their business. Look for us in the Innova & Tech area, stand 5E17A, we look forward to showing you what non-destructive quality control can do for your business.
Book a meeting in advance!